Age, Gender, Ethnicity, Income, and Geography, and Purchase Frequency Are

question 9

True/False

Age, Gender, Ethnicity, Income, and Geography, and Purchase Frequency are all potential segmentation variables.

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Definitions:

Quick-Frozen

A method of freezing food at extremely low temperatures to preserve its quality, nutritional value, and taste.

Chicken

A type of poultry that is commonly raised for meat or eggs.

Segmentation Variable

A characteristic used to divide a market into distinct subsets of customers based on needs, behaviors, or demographics.

Product Feature

A characteristic or function of a product that is intended to provide benefits and possibly differentiate it from competing products.