While Marketers Cannot Create Needs, They

question 13

Multiple Choice

While marketers cannot create needs, they:

• A) can imply that products have magical properties which will transform lives
• B) may affect an environment in which specific needs may be activated
• C) control the mass media-almost the same thing
• D) are close to being able to create needs in the next five years
• E) can always sell to somebody

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Definitions:

Adolescence

The transitional stage of development between childhood and adulthood, marked by physical, psychological, and social changes.

Early Adulthood

A life stage ranging approximately from 20 to 40 years old, marked by the pursuit of independence, career, and intimate relationships.

Frotteurism

A paraphilic interest focused on rubbing, usually one's pelvic area, against a non-consenting person for sexual pleasure.

Department Store

A large retail establishment that offers a wide range of products divided among different departments within the same building.