To the Assertion That Mass Media Control Our Destiny and That

question 93

Multiple Choice

To the assertion that mass media control our destiny and that marketers use "secret techniques" to effect mind- control, the evidence suggests that:

• A) this is true, but only in political campaigns
• B) about 10 to 15 percent of the population can be controlled in this way
• C) consumers would resist the mind- control techniques used
• D) marketers simply don't know enough about people to control them
• E) marketers need to "control" consumers but they do not have suitable techniques to use

---

Definitions:

Theoretical Models

Conceptual frameworks designed to explain, predict, and understand phenomena and, in many cases, to challenge and extend existing knowledge within the limits of critical bounding assumptions.

Personality Development

Refers to the process by which a person's character is formed and developed across their life.

Cohabitation

Sharing life and having an intimate relationship without the formalities of marriage.

Research

involves the systematic investigation and study of materials, sources, etc., in order to establish facts and reach new conclusions.