Current Consumer Research Is Likely to Include Attention to the "Dark

question 154

Multiple Choice

Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:

• A) understanding of consumption for its own sake should be the focus of research rather than for the sake of making money
• B) it is difficult to measure the contribution of the "art" of consumer behaviour research to the corporate bottom line
• C) not all consumer behaviour or marketing activity is necessarily beneficial to society
• D) not all marketers make money for their companies
• E) many consumer behaviour findings are being stolen by competitors, via computers

---

Definitions:

GLOBE Model

The GLOBE Model is a research framework that examines cross-cultural leadership and organizational behavior, focusing on societal culture's impact on work dynamics.

Direct Instructions

A teaching method that is structured, sequenced, and led by teachers involving explicit teaching and immediate feedback.

Performance-Oriented Values

Cultural or organizational values that prioritize achievement, success, and effectiveness in tasks and outcomes.

GLOBE Model

A research framework for understanding cultural differences across countries, focusing on leadership and organizational behavior.