If Maple Leaf Foods of Toronto Were to Donate a Certain

question 48

Multiple Choice

If Maple Leaf Foods of Toronto were to donate a certain percentage of its annual profits to adult literacy, they would be engaged in:

• A) lifestyle segmentation
• B) social marketing
• C) aggregate marketing
• D) database marketing
• E) irresponsible practices

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Definitions:

Social Perception

The process through which we form impressions of and make inferences about other people and social situations.

Inferences

The process of drawing logical conclusions from available evidence and reasoning.

Preconventional Morality

The first level in Kohlberg's theory of moral development, where moral reasoning is based primarily on the consequences of actions and on external rewards and punishments.

Lawrence Kohlberg

A psychologist known for his theory of stages of moral development, which outlines how people evolve in their ethical reasoning.