A Low Tar Claim in an Advertisement for Brand X

question 23

Short Answer

A low tar claim in an advertisement for Brand X cigarettes proved to be misleading. Which Act was violated?

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Definitions:

Earn

To receive payment or reward in exchange for work or services provided.

First Year

The initial period or stage in a specific context, such as a student's first year in college or the first year of operation for a business.

Appearance

The way that someone or something looks, often important in forming impressions in social and professional contexts.

Negative Comments

Remarks or feedback that focus on criticism or highlight flaws and issues, which can impact the recipient's motivation and confidence.