Means That Much of Consumer Behaviour Resembles Actions in a Play

question 74

Short Answer

means that much of consumer behaviour resembles actions in a play, that consumers act out different roles according to the particular "play" they are in.

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Definitions:

Cortisol

Glucocorticoid secreted by the adrenal cortex that responds to stress on a long-term basis; reduces inflammation and promotes protein and fat metabolism.

Adrenal Cortex

Outer portion of the adrenal gland; secretes mineralocorticoids, such as aldosterone, and glucocorticoids, such as cortisol.

Long-Term Stress

Chronic stress experienced over an extended period of time, which can negatively affect health, mood, productivity, and relationships.

ACTH

Adrenocorticotropic hormone, a pituitary gland hormone that stimulates the adrenal glands to release cortisol.