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A Regular Customer Went to a Retail Store That Required

question 36

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A regular customer went to a retail store that required two forms of identification to process a check. Because the customer had only one form of identification, the clerk refused to accept the check, and this action resulted in lost business. What is the design challenge this organization faces?


Definitions:

Significant Problem

A major issue or difficulty that has a profound impact on a situation or individual's life, requiring attention or resolution.

Working Mothers

Women who maintain employment outside the home while also fulfilling maternal responsibilities.

Gender Role Stereotypes

Preconceived notions and expectations about behaviors, traits, and activities deemed appropriate for men and women based on their sex.

Flexible

Capable of being bent easily without breaking, and in a metaphorical sense, able to adapt quickly to change or new situations.

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