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It has been estimated that between 12 to 20% of R&D projects result in a product that gets to the market.
Contribution Margin
The amount remaining from sales revenue after variable expenses are deducted, showing how much contributes to covering fixed costs and earning profit.
Break-even Point
The level of production or sales at which total revenues equal total expenses, resulting in no net profit or loss.
Fixed Expenses
Costs that do not fluctuate with the level of production or sales, such as rent, salaries, and insurance premiums.
Variable Expenses
Costs that change in proportion to the activity or volume of production in a business.
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