Examlex
An agent for an unidentified principal is liable on the contract to the third party no matter whether the particular transaction is authorized or not.
Prices
A term referring to the amount of money required to purchase a good or service; it is determined by factors such as demand, supply, and production costs.
Reasonable Product
A product considered to meet a satisfactory standard in terms of quality, functionality, and price.
Cheapest Product
A product offered at the lowest possible price point, often as a strategy to attract cost-conscious consumers or gain market share.
Marketing Mix
The set of controllable tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response from its target market.
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