Examlex
Research into diversification has shown that:
Product Differentiation
The technique of making a product or service stand out from others in the industry to appeal more to a chosen target market.
Barriers To Entry
Factors that prevent new firms from entering and competing in imperfectly competitive industries.
Market Share
The proportion of the total sales or output produced in a market by a single company, often used as an indicator of competitiveness.
Behavioral Economics
A field of economics that examines how psychological, cognitive, emotional, cultural, and social factors affect economic decisions of individuals and institutions.
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