'What If' Questions Encourage Managers to Imagine What Might Have

question 39

True/False

'What if' questions encourage managers to imagine what might have happened had there been other influences in the environment, different responses form customers, or different initiatives within the organisation.

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Definitions:

Recognition Product Set

The subset of brands or products that a consumer is aware of and considers as possible options when making a purchase decision.

Analogical Learning

The process of learning by drawing comparisons between similar situations or concepts, facilitating understanding and problem-solving.

Classical Conditioning

A teaching mechanism that involves forming connections between a stimulus from the environment and a stimulus that occurs naturally.

Activation Models

Theoretical frameworks that describe how aspects of cognition, such as attention and memory, are initiated and utilized in the processing of information.