Which Two of the Following Are Important Issues That Result

question 21

Multiple Choice

Which two of the following are important issues that result from the concept of market segments?

• A) Relative market share within a market segment is an important consideration.
• B) Each market segment must be approached in a similar way to maintain product image.
• C) Many market segments may exist since customer needs may vary for many reasons.
• D) No organisations should attempt to operate in more than six market segments.

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Definitions:

Potassium

A chemical element with the symbol K and atomic number 19, essential for the functioning of all living cells.

Angiotensin II

A peptide hormone that plays a critical role in blood pressure regulation by causing blood vessels to narrow.

Arterial Blood

Blood that is oxygen-rich, pumped from the heart to be distributed throughout the body.

PaO2 Measurement

The determination of the partial pressure of oxygen (PaO2) in the blood, indicative of the oxygen level being transported to body tissues.