How Is a Department Store Able to Maintain a Computerized

question 24

Essay

How is a department store able to maintain a computerized list of customers who purchase Estee Lauder cosmetics, and mail these customers news of a sale before running a newspaper ad promoting the sale?

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Definitions:

Dividend Payments

Disbursements made by a corporation to its shareholders, usually in the form of cash or stock.

Land

A real estate property, referring to the solid part of the earth's surface that can be owned, bought, or sold.

Financing Activities

Transactions that result in changes in the size and composition of the equity capital and borrowings of a company.

Dividend Payments

Distributions of a portion of a company's earnings to its shareholders, typically in the form of cash or additional stock.