Using a Multinational Strategy, Retailers Will/can

question 23

Multiple Choice

Using a multinational strategy, retailers will/can:

• A) change their products and image to reflect the international marketplace.
• B) develop franchising initiatives based on its standardized form of doing business in return for a substantial franchise fee.
• C) replicate their standard retail format and centralized management throughout the world in each new market.
• D) expand rapidly but are learning little from their internationalization.
• E) follow the international marketing practices of McDonald's, The Gap and The Body Shop.

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Definitions:

Perfectly Competitive

A market structure characterized by many buyers and sellers, no barriers to entry or exit, and where all firms sell identical products, leading to price determination purely by supply and demand.

Exploitation

The act of treating someone unfairly by using their work or resources for personal or financial gain without proper compensation.

Nonunion Representation Plans

Workplace arrangements designed to represent employee interests without forming a union, often through employee committees or boards.

Human Resources

The department in an organization that is responsible for managing employee-related functions such as recruitment, training, payroll, and benefits.