Customers That Shop at Books-A-Million Find That It Has a Marvellous

question 90

Multiple Choice

Customers that shop at Books-A-Million find that it has a marvellous selection of books with a helpful and friendly staff. In addition, they can enjoy a peaceful place to read while sipping a cappuccino at the in-store coffee shop. Their perception of the store Indicates its___________strategy.

• A) positioning
• B) retail feedback strategy.
• C) perceptual retailing
• D) imaging
• E) visual merchandising

---

Definitions:

McDonaldization

The process by which principles of the fast-food industry, such as efficiency, calculability, predictability, and control, are becoming dominant in other sectors of society.

Globalization

The process of interaction and integration among people, companies, and governments worldwide, often leading to increased connectivity and interdependence of the world's markets and businesses.

Homogenizing Effects

The process by which dominant cultures or ideas begin to diminish or eliminate cultural differences, leading to a more uniform or similar society.

Modernization Theorists

Scholars who focus on the process and impact of modernization, typically emphasizing the transition from traditional to modern societies and its effects.