What Are Four Criteria for Evaluating Whether a Retail Segment

question 5

Essay

What are four criteria for evaluating whether a retail segment is a viable target market?

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Definitions:

Racial Equality

The principle asserting that all races should be treated equally and have the same opportunities, rights, and privileges.

Prejudice

A preconceived opinion that is not based on reason or actual experience, often leading to unfair treatment of people.

Discrimination

The unjust or prejudicial treatment of different categories of people, often on the grounds of race, age, sex, or disability.

Stereotype

A generalized and oversimplified belief about a group of people, ignoring individual differences.