The Sleep Store Sells Mattresses, Pillows, Sound Machines, and Any

question 24

Multiple Choice

The Sleep Store sells mattresses, pillows, sound machines, and any other item that could enhance a customer's sleep. The store is popular because many people are unable to enjoy a full night's sleep, and Sleep Store offers products that promise comfortable sleep. The Sleep Store therefore uses________ segmentation.

• A) benefit sought
• B) usage
• C) demographic
• D) lifestyle
• E) geographic

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Definitions:

Ostracism

The act of excluding or ignoring someone from a group or society, which can have psychological effects.

School Counselor

An educational professional who provides guidance and support to students in areas of academic achievement, personal/social development, and career planning.

Rejected

Being turned down or dismissed, often associated with social, academic, or professional contexts.

Ostracism

The exclusion or rejection of a person from a society or group.