Composite Segmentation Defines Target Markets in Terms of

question 8

Multiple Choice

Composite segmentation defines target markets in terms of

• A) demographics
• B) benefit sought
• C) lifestyle
• D) both demographics and lifestyle
• E) all of these

---

Definitions:

Gametes

Sexual reproduction cells that unite during fertilization to form a new organism, with sperm being the male gamete and eggs the female gamete.

Genotype

The set of genes in our DNA which is responsible for a particular trait, as opposed to the physical expression of those genes which is known as the phenotype.

Phenotype

The collection of traits that can be seen in a person, which emerge from how their genetic makeup interacts with their surroundings.

Pleiotropy

The phenomenon where a single gene influences multiple phenotypic traits in an organism, demonstrating the complex nature of gene expression.