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Why Are Retailers Not Always Able to Use Demographics for Market

question 9

Essay

Why are retailers not always able to use demographics for market segmentation?

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Definitions:

Implicit

Information or knowledge that is understood or learned without being overtly expressed or declared.

Visual Sketchpad

A component of working memory responsible for holding and manipulating visual and spatial information.

Working Memory

A cognitive system responsible for temporarily holding information available for processing, essential for reasoning and the guidance of decision-making and behavior.

Articulatory Loop

A component of the working memory model that deals with auditory information, allowing sounds and words to be retained in short-term memory through rehearsal.

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