Composite Segmentation Plans Use Multiple Variables to Identify Customers in the Target

question 39

Multiple Choice

Composite segmentation plans use multiple variables to identify customers in the target segment and define target customers by: benefits sought, lifestyles, and demographics.

• A) benefits sought, lifestyles, and demographics.
• B) benefits sought, geographic, and demographics
• C) benefits sought, IQ, and demographics.
• D) benefits sought, lifestyles, and usage
• E) None of these.

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Definitions:

Ventilation

The process of actively moving air or water over a respiratory surface.

Tracheal Tubes

Air-conducting tubes in the respiratory systems of some invertebrates, notably insects, facilitating gas exchange.

Opercula

Flap-like structures in certain animals, such as fish, that cover and protect the gills, or the lid covering the opening of a snail's shell.

Alveoli

Tiny air sacs in the lungs where the exchange of oxygen and carbon dioxide takes place.