The Main Difference Between Direct-Mail Retailers and Catalogue Retailers Is

question 23

Multiple Choice

The main difference between direct-mail retailers and catalogue retailers is that direct-mail retailers are:

• A) highly involved in database management
• B) businesses that have low start-up costs
• C) consistent with catalogue retailers in that they maintain long-term relationships
• D) primarily interested in a single sale from a specific mailing while catalogue retailers maintain relationships with customers over time
• E) usually considered junk mail and are discarded

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Definitions:

The Two Fridas

A double self-portrait by Mexican artist Frida Kahlo, depicting two versions of herself sitting side by side, with symbolic imagery reflecting her personal struggles and cultural identity.

Frida Kahlo

A Mexican painter known for her many portraits, self-portraits, and works inspired by the nature and artifacts of Mexico, combining realism with fantasy.

Kaufmann House

A house in Palm Springs, California, designed by architect Richard Neutra in 1946, exemplifying mid-twentieth century modernist architecture.

Waterfall

A phenomenon where water flows over a vertical drop or a series of steep drops in the course of a stream or river.