A Retailer That Sells Merchandise And/or Services Through More Than

question 59

Multiple Choice

A retailer that sells merchandise and/or services through more than one channel is called a/an:

• A) direct seller
• B) multichannel retailer
• C) electronic retailer
• D) computerized retailer
• E) single-channel retailer

---

Definitions:

Connectionist View

A perspective in cognitive science that models mental or behavioral phenomena as the emergent processes of interconnected networks that resemble neural networks.

Neurons

Basic working units of the brain, specialized cells that transmit information to other nerve cells, muscle, or gland cells.

Script

A sequence of expected behaviors, roles, and norms associated with particular social situations or cultural expectations.

Long-term Potentiation

A long-lasting enhancement in signal transmission between two neurons that results from stimulating them synchronously; widely considered one of the major cellular mechanisms that underlies learning and memory.