Which of the Following Retailers Might Customers Consider as a Destination

question 110

Multiple Choice

Which of the following retailers might customers consider as a destination store?

• A) The only shoe store in town that will dye shoes to match dresses
• B) The store in town with the largest selection of computer games
• C) The store in town with the lowest priced pharmaceuticals
• D) The only store in town that carries CCM skates
• E) Any of these could be an example of a destination store

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Definitions:

Stimulus

Any object or event that elicits a sensory or behavioral response in an organism.

Just Noticeable Difference (jnd)

The minimum amount by which stimulus intensity must be changed in order to produce a noticeable variation in sensory experience.

Psychophysiological Judgment

A process of evaluating psychological phenomena through physiological responses.

Signal Detection Task

A psychological test that measures the ability to differentiate between information-bearing patterns and random patterns that distract from the information.