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Banks have a problem-more and more customers are not coming into their branches. Banking online or by phone is now the norm. In addition, there is competition from retailers (including
Loblaws and Canadian Tire) offering banking services that include mortgages and loans that extend the customer relationship. Explain and give examples of how Banks are responding to his
competition.
Behavioral
Pertaining to the actions or reactions of a person or animal in response to external or internal stimuli.
Humanistic
A psychological approach that emphasizes individual potential for growth and the importance of human values, freedom, and self-actualization.
Structuralistic
An approach in psychology that analyzes mental structures by breaking down experiences into their smallest definable parts.
Gestalt Psychology
A psychological approach that emphasizes holistic processing and argues that the whole is more than the sum of its parts.
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