Which of the Following Segmentation Methods Would Be Most Appropriate

question 29

Multiple Choice

Which of the following segmentation methods would be most appropriate for a convenience store retailer?

• A) Geographic
• B) Demographic
• C) Buying situation
• D) Benefit sought
• E) Personality

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Definitions:

Direct Marketing

A strategy that allows businesses to target individual consumers directly with advertising messages, often through multiple channels such as email, mail, social media, and telemarketing.

Interest Group Politics

involves organized groups that seek to influence public policy and government decisions without seeking electoral office, often through lobbying and advocacy.

Public Interest Groups

Organizations that aim to influence public policy and decision-making in favor of the general welfare or the interests of the public at large.

Government Action

Refers to any activity or initiative undertaken by a governmental body, ranging from policy decisions to legislative enactments and enforcement measures.