To Effectively Implement and Evaluate a Communication Program

question 14

Multiple Choice

To effectively implement and evaluate a communication program:

• A) the target audience needs to be defined
• B) objectives must be clearly stated in quantitative terms
• C) the degree of change expected needs to be defined
• D) the time period over which change will be realized needs to be defined
• E) all of these

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Definitions:

Exceptionally Bright

Describing someone with superior intelligence, creativity, or ability, often significantly above the norm.

Conjunction Fallacy

A cognitive error where individuals assume that specific conditions are more probable than a single general one.

Availability Heuristic

An intellectual shortcut based on immediate examples that present themselves in a person's thoughts when assessing a specific area, idea, method, or decision.

Writer

An individual who engages in the act of producing written content, such as books, articles, or other textual materials.