__________Refers to the Number of Potential Customers in the Retailer's

question 13

Multiple Choice

__________refers to the number of potential customers in the retailer's target market that could be exposed to an ad in a given medium.

• A) Impact
• B) Frequency
• C) Coverage
• D) Cost
• E) Reach

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Definitions:

Codominance

Condition in which two alleles of a locus are expressed in a heterozygote.

Incomplete Dominance

A genetic occurrence in which the trait exhibited by a heterozygous individual is a blend of the traits from both homozygous parents.

Epistasis

An interaction between genes in which the effect of one gene is modified or completely masked by another gene.

Polygenic Inheritance

Inheritance in which several independently assorting or loosely linked nonallelic genes modify the intensity of a trait or contribute to the phenotype in additive fashion.