Publicity Is Often Used to Communicate With

question 56

Multiple Choice

Publicity is often used to communicate with:

• A) potential shoppers
• B) employees
• C) loyal shoppers
• D) investors
• E) all of these

---

Definitions:

Measures of Central Tendency

Statistical measures that describe the center position of a distribution for a data set, including mean, median, and mode.

Data Set

All the data from a research project.

Mode

The most frequent score in a set of scores.

Measures of Dispersion

Measures of dispersion quantify the spread or variability within a set of data points, common examples include range, variance, and standard deviation.