What Is the Problem with Using Sales Promotions as the Only

question 57

Essay

What is the problem with using sales promotions as the only way of communicating with the customer?

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Definitions:

Infirm

Refers to a physical or mental weakness, often associated with aging or chronic illness, leading to reduced mobility or diminished health.

Cognitively Impaired

A term referring to individuals who have significant limitations in intellectual functioning and in adaptive behavior, which covers many everyday social and practical skills.

Integrity Versus Despair

The final stage of Erik Erikson’s developmental sequence, in which older adults seek to integrate their unique experiences with their vision of community.

Erik Erikson

A psychologist known for his theory on the psychosocial development of human beings, outlining eight stages that cover the entire lifespan.