Luke Was Interested in Developing a Communication Budget for His

question 62

Multiple Choice

Luke was interested in developing a communication budget for his holistic vitamin shop which he will be opening in thirty days. He is planning an opening sale event, and will advertise through local newspapers. With the available information, the method would be best for Luke to use in developing his communication program is:

• A) percentage of sales method
• B) objective and task method
• C) marginal analysis method
• D) competitive parity method
• E) affordable method

---

Definitions:

Basketball Sneakers

Footwear specifically designed for playing basketball, offering support, durability, and traction.

Willingness to Pay

The maximum amount a consumer is ready to pay for a good or service, reflecting the value they place on it.

Basketball Sneakers

Specialized footwear designed to provide support, comfort, and performance improvements for the sport of basketball.

Consumer Surplus

The deviation in the total amount willing to be paid by consumers for a good or service and the amount paid in reality.