Although Most Retailers Use Their Customer Data Analysis to Identify

question 68

Multiple Choice

Although most retailers use their customer data analysis to identify target markets, less than half use it to:

• A) identify their best customers
• B) identify the assortments most commonly purchased
• C) identify the managers who have the least turnover
• D) predict their share of wallet
• E) identify customer demographics

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Definitions:

Inheritability

The proportion of variation among individuals in a population that is due to genetic factors.

Intellectual Abilities

The capacity to engage in abstract thinking, understand complex ideas, solve problems, and learn from experience.

Gestalt Psychologists

Psychologists who emphasize understanding the human mind and behavior in terms of the whole, suggesting that the whole is greater than the sum of its parts.

Cognitive Schools

Educational institutions or philosophies focused on enhancing understanding, thinking processes, and intellectual development.