The Effective Implementation of CRM Programs Requires The

question 103

Multiple Choice

The effective implementation of CRM programs requires the:

• A) transformation of departments within a retailer's organization
• B) coordination of the customer pyramid to exclude unprofitable customers
• C) coordination of activities by different functions within a retailer's organization
• D) human resources department to relay information to the consumers about the programs
• E) marketing department to develop advertising to attract the better customers

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Definitions:

Marginal Utility

Marginal utility is the additional satisfaction or benefit (utility) a consumer derives from purchasing one more unit of a good or service.

Difference

A term that refers to the disparity or distinction between two or more elements, items, or phenomena.

Marginal Utility

Additional gratification or utility that comes from consuming one more unit of a product or service.

Consumer Behavior

The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences.