The First Step in the CRM Process Is

question 97

Multiple Choice

The first step in the CRM process is:

• A) developing CRM programs
• B) identifying the target customers
• C) implementing CRM programs
• D) constructing a customer database
• E) analyzing data

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Definitions:

Customer-Sustaining Costs

Expenses involved in maintaining relationships with existing customers, such as service and support costs.

Production Costs

The total expense incurred in the process of creating a product or service, including raw materials, labor, and overhead expenses.

Customer Relationship Management

A strategy in business that focuses on developing and maintaining lasting relationships with customers to enhance loyalty and retention.