What Benefit Does a Retailer Experience When Using a High/low

question 35

Multiple Choice

What benefit does a retailer experience when using a high/low strategy rather than an EDLP strategy?

• A) High/low pricing strategies create excitement
• B) EDLP is much more difficult to maintain than high/low pricing strategy
• C) The same merchandise appeals to consumers who want quality and those who wait for bargains
• D) A high price sends the consumer a message of quality that the EDLP strategy does not communicate
• E) All of these are benefits

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Definitions:

Machine Language

A low-level programming language that is directly understood by the computer's CPU, consisting of binary or hexadecimal instructions.

Low-Level Language

A Low-Level Language is a programming language that provides little or no abstraction from a computer's instruction set architecture, closer to machine code.

% Modulus

The operator used in arithmetic to find the remainder of division between two integers.

Common Use

A term describing typically frequent or widespread application or utilization of something.