Examlex
Which of the following theories focuses more on content and less on the nature of the exchange?
Media Relations
The strategic practice of working with the media to communicate an organization’s message, manage its public image, or handle public relations crises.
Framing
The act of constructing a communication message in a way that influences how the audience perceives it.
MoneyWi$e Program
A financial education initiative designed to enhance financial literacy and provide resources to help individuals manage their personal finances.
Tactical PR Goals
Short-term objectives set within public relations strategies to achieve specific outcomes.
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