According to Research by Frederick Reichheld,which of the Following Post-

question 33

Multiple Choice

According to research by Frederick Reichheld,which of the following post- consumption questions is the most predictive of future consumer behaviors?

• A)How strongly do you agree that [company X] deserves your loyalty?
• B)How likely is it that you would recommend [company X] to a friend or colleague?
• C)How likely is it that you will continue to purchase products from [company X]?
• D)How strongly do you agree that [company X] sells quality products?

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Definitions:

Post. Ref. Column

Short for Posting Reference Column, it's used in journal entries to indicate where data is transferred in the ledger.

General Journal

A primary accounting record where financial transactions are initially recorded in chronological order.

Ledger

A comprehensive collection of a company's accounts, including assets, liabilities, equity, revenue, and expenses, used for tracking financial transactions.

Debit Side

The left-hand side of a ledger account, recording increases in assets or expenses and decreases in liabilities or equity.