A Sound Marketing Plan Should Do All of the Following

question 31

Multiple Choice

A sound marketing plan should do all of the following EXCEPT .

• A)establish financial budgets
• B)set measurable objectives
• C)outline potential risks
• D)segment niche consumers

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Definitions:

American Express

A multinational corporation specialized in payment card services, known for its credit card, charge card, and traveler's cheque businesses.

Consumer Credit Contract

A legal agreement between a borrower and a lender in which the borrower receives something of value now and agrees to repay the lender at a future date, usually with interest, under specified conditions.

Rights

Entitlements or privileges legally guaranteed to individuals or entities, underpinning their ability to perform or refrain from certain actions.

Negotiable Instrument

A signed document that promises payment to a specified person or assignee.