Cadillac's Portfolio Consists of Sedans,a Crossover,a Sport Utility Vehicle,and a High-

question 5

Multiple Choice

Cadillac's portfolio consists of sedans,a crossover,a sport utility vehicle,and a high- performance version of the sedan. The sedans are sold through the Cadillac dealer network,but the high- performance version is sold in limited volumes and is not available at all dealerships. This difference in availability is an example of how the products within the Cadillac portfolio are differentiated by the element of the marketing mix.

• A)promotion
• B)place
• C)people
• D)price

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Definitions:

Ayn Rand

was a Russian-American writer and philosopher known for developing a philosophical system called Objectivism and for her novels "The Fountainhead" and "Atlas Shrugged."

Josef Stalin

Soviet political leader who governed the Soviet Union from the mid-1920s until his death in 1953, known for his totalitarian rule.

Harry S Truman

The 33rd president of the United States, known for his leadership during the final stages of World War II and the early years of the Cold War.

Soviet Citizens

Individuals who were recognized as nationals of the Soviet Union, a federal socialist state in Eurasia that existed from 1922 to 1991.