The Primary Goal of Positioning Is to _

question 33

Multiple Choice

The primary goal of positioning is to _ .

• A)choose the strongest marketing mix
• B)determine customers' needs
• C)shape customers' perceptions
• D)communicate product attributes

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Definitions:

Jones and Harris

Refer to a classical study in social psychology that explored the fundamental attribution error, demonstrating how people tend to attribute others' behaviors to their dispositions rather than to situational factors.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.

Celebrity Marriages

Marriages between individuals who are highly recognized or famous, often attracting public fascination and media attention.

Representativeness Heuristic

A mental shortcut used to judge the probability of an event by how much it resembles a typical case.