A Marketer Would Most Likely Use the BCG Matrix or GE/McKinsey

question 11

Multiple Choice

A marketer would most likely use the BCG Matrix or GE/McKinsey Portfolio Planning Grid to make decisions about .

• A)new product ideas
• B)resource allocations
• C)distribution channels
• D)media concepts

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Definitions:

Macroeconomic Forecasts

Predictions regarding the future state of an economy based on analysis of variables like GDP, inflation, and unemployment rates.

Sharpe Measure

A calculation used to understand the return of an investment compared to its risk, defined by the difference between the returns of the investment and the risk-free return, divided by the standard deviation of the investment returns.

Information Ratio

Ratio of alpha to the standard deviation of diversifiable risk.

Active Portfolio

A portfolio management strategy where an investment manager makes specific investments with the goal of outperforming an investment benchmark index.