The Division of Buyers into Groups Based on Lifestyle or Personality

question 19

Multiple Choice

The division of buyers into groups based on lifestyle or personality characteristics is segmentation.

• A)behavioral
• B)psychographic
• C)geographic
• D)demographic

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Definitions:

Markov Model

A mathematical model that accounts for transitions from one state to another in a system, where the probability of each state depends only on the current state and not on the history of states.

HR Strategy

An organization’s approach to managing its human resources, designed to align HR practices with business objectives to gain a competitive advantage.

HR Shortage

A situation in which there are insufficient qualified candidates available to fill the required positions within an organization.

Engineering Personnel

Professionals involved in the application of engineering principles and techniques in designing, developing, and maintaining systems, machines, or structures.