The Text Describes How Lexus Was Able to Successfully Enter

question 13

Multiple Choice

The text describes how Lexus was able to successfully enter the luxury sedan market despite the dominance of BMW. Which of the following best explains how Lexus accomplished this task?

• A)Lexus focused on the market segment that valued reliability.
• B)Lexus used advertising that attacked BMW's quality ratings.
• C)Lexus targeted customers who were interested in high performance.
• D)Lexus used full market coverage to lower BMW's market share.

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Definitions:

Marketing Concept

A business philosophy suggesting that success is achieved by focusing on the needs and wants of target markets and delivering value better than competitors.

Business Adopting

The process by which a company begins to implement new strategies, technologies, or practices to improve its operations and adapt to market changes.

Debt Security

A financial instrument representing a loan made by an investor to a borrower, typically involving regular interest payments and the return of principal at maturity.

Borrower's Assurance

A guarantee provided by a borrower to a lender that the borrower will meet the obligations of the loan agreement.