Reebok Targeted the Youth Market

question 124

Multiple Choice

Reebok targeted the youth market.It used segmentation to define its target market.

• A)demographic
• B)psychographic
• C)socioeconomic
• D)lifestyle
• E)behavioral

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Definitions:

Purchase Returns and Allowances

Transactions where buyers return goods or are granted reductions in the initial selling price due to defects or other issues.

Purchase Discounts

Purchase discounts are reductions in the price paid for merchandise or services due to early payment by the buyer.

Freight-In

Refers to the transportation cost associated with getting goods from the manufacturer to the place of production or sales.

GAAP

Generally Accepted Accounting Principles, a set of rules and standards used for financial reporting and accounting practice in the United States.