Using Interviews and Ethnographies to Gather Customer Insights Produces General

question 38

True/False

Using interviews and ethnographies to gather customer insights produces general findings that can be applied to the mass market.

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Definitions:

Null Hypothesis

A statement in hypothesis testing that there is no significant difference or effect, serving as the default assumption to be tested against.

Critical Value(s)

Specific point(s) on the scale of a test statistic beyond which we reject the null hypothesis in statistical testing.

P-Value

Under the assumption that the null hypothesis is valid, it is the probability of observing test results that are as extreme or even more so than the ones actually observed.

Sample Evidence

Data or material obtained from a select group out of a larger population, used to infer or make generalizations about the population.