A Firm That Has Determined Which Customers to Serve,where to Conduct

question 5

Multiple Choice

A firm that has determined which customers to serve,where to conduct business,and how to meet customer needs has most likely developed a _ .

• A)business portfolio
• B)public relations plan
• C)marketing strategy
• D)profit analysis

---

Definitions:

Random Sample

A random sample is a method of selecting a subset of individuals from a statistical population, where each individual has an equal chance of being chosen, ensuring representation.

Convenience Sample

A sampling method where participants are selected based on their easy availability and proximity to the researcher.

Representative Sample

A subset of a population that accurately reflects the members of the entire population, used in statistical analysis.

Experimenter Bias

A form of bias introduced by the experimenter's expectations or personal beliefs affecting the outcome of research.