Successful One- To- One Marketing Is Most Dependent on

question 115

Multiple Choice

Successful one- to- one marketing is most dependent on .

• A)positioning
• B)geodemography
• C)segmentation
• D)CRM
• E)repositioning

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Definitions:

Community Involvement

Participation by individuals or groups in activities and decisions that impact their local community.

Situational Cause

An explanation for behavior or an event that attributes the cause to external factors in the environment or specific situations.

Dispositional Cause

Attributions of behavior to personal characteristics or dispositions rather than situational factors.

Fundamental Attribution Error

The tendency to overemphasize personality traits and underestimate situational factors when explaining others' behaviors.