General Mills Has Developed an Experiential Web Site Called MyCereal

question 70

Multiple Choice

General Mills has developed an experiential Web site called MyCereal.com.Visitors to this site can mix their own cereal ingredients.By allowing customers to develop their own cereal according to their desires,General Mills is implementing a(n) _ .

• A)undifferentiated strategy
• B)marketing mix contraction
• C)cannibalization strategy
• D)limited- line strategy
• E)full line strategy

---

Definitions:

Freshmen Class

A group or cohort of students who are in their first year of secondary or post-secondary education.

Probability

An indicator of the probability of an event happening, represented numerically between 0 and 1.

Admissions Office

An admissions office is a department within educational institutions, such as colleges or universities, that manages the application and selection process for incoming students.

Deposits

Money placed into a bank account or a sum of money paid into a financial institution for safekeeping.