In Small Firms,the Marketing Function Is Usually Handled by a Who

question 2

Multiple Choice

In small firms,the marketing function is usually handled by a who is responsible for new- product planning,advertising,working with the company's sales representatives,and marketing research.

• A)brand manager
• B)product category manager
• C)venture team manager
• D)market manager
• E)single marketing manager

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Definitions:

Needs Assessment

A process used to identify the gap between the current condition and the desired condition, often in the context of organizational or community planning.

Evaluating Intervention

The systematic process of assessing the outcomes and effectiveness of interventions to determine their impact and utility.

Social Psychology

The branch of psychology that explores how people's thoughts, feelings, and behaviors are influenced by the actual or imagined presence of others.

Social Policy

A set of principles and guidelines formulated to address public issues and promote social welfare.