A Viable Target Market Should

question 113

Multiple Choice

A viable target market should .

• A)not be reachable by other organizations
• B)be the most profitable possible target market
• C)have needs that can adequately be served by the marketer
• D)have the same needs as similar- sized groups
• E)all of the above

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Definitions:

Punishment

A consequence delivered following an undesired behavior, intended to decrease the likelihood of that behavior occurring in the future.

Delayed Partial Reinforcement

A reinforcement strategy in which not every response made by the subject is reinforced, and the reinforcement is not immediately administered.

Self-Regulation

The use of learning principles to regulate one’s own behaviour.

Self-Observation Data

Information gathered through personal monitoring of one's actions, behaviors, and responses in various situations.